Per pubblicizzare i suoi biscotti, la Pavesi fece ricorso a un beniamino dei bambini: Topo Gigio. Il simpatico pupazzo ideato da Maria Perego divenne il testimonial dei Pavesini in una serie di sketch, in cui si confrontava con le difficoltà della vita. Al suo sconsolato “Me ne capitano di tutti i colori”, rispondeva la squillante voce fuori campo che magnificava i biscotti “pieni di vita!”.
Gli spot con Topo Gigio andarono in onda dal 1962 al 1976, divenendo una delle serie più longeve nella storia di Carosello. L’episodio qui proposto è del 1965, il simpatico roditore è alle prese con la vita militare.
Ma cosa mi dici mai…
Un sorriso Topogigio
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